About us

CUURA was founded by Malaysia’s Modest Multilabel Fashion House (MODVIER) founder, Sarah Shah Nor,
to fill a void in the market for skincare products that highlight the benefits of purely natural ingredients.

CUURA products are produced locally and the ingredients are sourced from all over the world ethically
also being proven organic at source. Our first product, Pure Beauty Oil is a blend of premium oils for sensitive skin.

CUURA is proud to offer cuura-ted products made from high-quality, pure and
powerful ingredients sourced only from the best of nature, to help you look and feel beautiful and healthy from within.

Think of skincare products like you would think of food. In today’s world, there are a lot of synthetic,
or “fake” ingredients used in food processing. But if you go to a high-end restaurant,
you generally won’t find “fake” ingredients on the menu. Top chefs know that creating a meal requires top-quality,
natural, fresh ingredients. They don’t use artificial flavours and powders in their cooking,
because real spices and fresh herbs create a finer, more exquisite taste.

Sarah also believes in the power of educating women on ingredients,
beauty tips and tricks, even daily issues and so many others which you can
see in CUURA’s social media postings.

“We love to share our passion. Of course, we like to sell our products,
but we also want the entire world to know what they put on their skin and why”.

Take a peek at what CUURA has to offer, and share the goodness with others too!