About us

CUURA was founded by Malaysia’s Modest Multilabel Fashion House (MODVIER) founder, Sarah Shah Nor, to fill a void in the market for skincare products that highlight the benefits of purely natural ingredients.

CUURA products are mainly handmade locally and the ingredients are sourced from all over the world ethically and proven organic at source. Our first product, Pure Beauty Oil is a blend of premium oils targeting skin repairing and holding on to the principles of, “ if you don’t want to eat it, why put it on your skin, that’s how natural we are”.

They also wanted a fuss-free routine that was not only going to actively help their skin but was good value for money. CUURA is proud to offer products made from high-quality, pure and powerful ingredients sourced only from the best of nature, to help you look and feel beautiful and healthy.

Think of skincare products like you would think of food. In today’s world, there are a lot of synthetic, or “fake” ingredients used in food processing. But if you go to a high-end restaurant, you generally won’t find “fake” ingredients on the menu. Top chefs know that creating a meal requires top-quality, natural, fresh ingredients. They don’t use artificial flavours and powders in their cooking, because real spices and fresh herbs create a finer, more exquisite taste.

At CUURA, we believe creating skincare products is not any different. We do not cut corners and we take the time to research every ingredient so that we know for sure our products are the very best!

Handmade natural skincare products work better simply because they are better for the environment because organic farming eliminates the use of synthetic chemicals and fertilizers. Fertilisers and chemicals all have a destructive effect on our water, soil and health.
Naturally grown plants also do not have any genetically modified organisms (GMOs) as these may pose a significant threat to both human and environmental health. Therefore, by looking out for your own health, you’re also helping to protect our fragile ecosystem.

Care for your body-mind for nature!
That is what they call a “win-win” situation.

Sarah also believes in the power of educating women on ingredients, beauty tips and tricks, even daily issues and so many others which you can see in CUURA’s social media postings.

“We love to share our passion. Of course, we like to sell our products, but we also want the entire world to know what they put on their skin and why”.

Take a peek at what CUURA has to offer, and share the goodness with others too!