Ingredient Selection

Our
Ingredient
Selection
Process
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Ban Intentionally

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Cuura avoided approximately 1,500 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.

Screen Rigorously

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Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

Learn Constantly

There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.

Source Responsibly

We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived. We do not test on animals.

Share Transparently

Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Cuuraofficial.com.
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