About CUURA 

"Our CUURA-ted skin essentials are carefully made to create that healthy dewy glow from within. We believe skin comes first before makeup and that we highlight the importance of healthy progress over perfection. We love creating more meaningful experiences for every single products via lifestyle, travel , events and so much more. We take great pride in the quality of our service.You can see that CUURA always offer new innovations that other local brands don’t pay attention to and we take pride in focusing on what our customers need, not only follow what is trending." Sarah Shah Nor

cuura was founded by malaysia’s modest multilabel fashion house (modvier) founder, Sarah Shah Nor, to fill a void in the market for skincare products that highlight the benefits of purely natural ingredients.

Our Brand Value

VISION STATEMENT We want to see a world where natural ingredients is prioritized in achieving glowing skin and women everywhere develop a positive relationship with the way they look.

MISSION STATEMENT We are here to offer products made from high-quality, pure and powerful ingredients sourced only from the best of nature, to help you look and feel beautiful and healthy.

PURPOSE STATEMENT We believe in an honest , scientific approach to beauty. Skincare should be gentle & effective at the same time.

cuura products are produced locally and the ingredients are sourced from all over the world ethically also being proven organic at source. our first product, pure beauty oil is a blend of premium oils for sensitive skin.

cuura is proud to offer cuura-ted products made from high-quality, pure and powerful ingredients sourced only from the best of nature, to help you look and feel beautiful and healthy from within.

think of skincare products like you would think of food. in today’s world, there are a lot of synthetic, or “fake” ingredients used in food processing. but if you go to a high-end restaurant, you generally won’t find “fake” ingredients on the menu. top chefs know that creating a meal requires top-quality, natural, fresh ingredients. they don’t use artificial flavours and powders in their cooking, because real spices and fresh herbs create a finer, more exquisite taste.

sarah also believes in the power of educating women on ingredients, beauty tips and tricks, even daily issues and so many others which you can see in cuura’s social media postings.

“we love to share our passion. of course, we like to sell our products, but we also want the entire world to know what they put on their skin and why”.

 take a peek at what cuura has to offer, and share the goodness with others too!